LA RAMS
AA PLAZA
3 Immersive Fan Experiences Designed & Housed At SoFi Stadium
Responsibilities:
3D Modeling, Graphic Design,
Print Production
Creative Tools Used:
Sketch Up, Illustrator,
& Photoshop
Production Team:
BuzzHive Creative
AA Plaza
AFTER
BEFORE
ABOUT PROJECT
FROM VISION TO REALITY:
As a key member of the BuzzHive Creative team, I played a central role in bringing the Creative Director's ideas to life.
I took charge of creating the initial mockups, producing detailed 3D renders, designing the interactive walls, and overseeing the final printing.
Our collaboration resulted in a standout game-day activation at SoFi Stadium, enhancing the LA Rams home games for fans during the 2022 and 2023 seasons
button bar
The Button Bar is a creative hub at SoFi Stadium's AA Plaza where guests can design their own custom Rams-themed buttons. These unique creations add a personal touch to game-day, allowing fans to wear their pride and showcase their team spirit throughout the game.
Role:
I took charge of creating the environment render and the wall design for the Button Bar. Additionally, I crafted the designs for the buttons themselves, ensuring they resonated with the LA Rams brand and provided fans with a memorable keepsake.
LA Rams Button Bar Wall
Button Bar Button Designs
LA Rams Neon Ram Head
Ramp'd Up
Ramp'd Up brings a splash of color and creativity to game-day at SoFi Stadium's AA Plaza. Offering a diverse range of Rams-themed designs, it's the go-to spot for fans to showcase their unique team spirit.
Role:
I was responsible for designing the standout neon Rams head and modeling the entire Ramp'd Up set. My work ensured that fans not only get a memorable face painting experience but also an immersive environment that amplifies the LA Rams vibe.
Photo Op Wall
The Photo Op Wall at SoFi Stadium's AA Plaza serves as a Rams-themed backdrop, capturing the excitement of game-day. It provides fans with the perfect setting to snap memorable photos, allowing them to take home a unique game-day souvenir.
Role:
I was responsible for the design of this vibrant backdrop, ensuring it resonated with the LA Rams brand and game-day energy. Additionally, I created the render for the Photo Op Wall, bringing the concept to life and providing a visual guide for its real-world implementation.
LA Rams Photo Op Wall
creation
I created a detailed 3D model to serve as a visual guide for the AA Plaza activation, ensuring all elements were accurately represented before moving to the fabrication stage.
PRINTED & FABRICATED
From digital design to tangible reality. Below are the final fabrications of the AA Plaza walls, showcasing the culmination of design, planning, and execution.
