LA RAMS
RAMSLAND
Turning Game-Day into Play-Day:
The Design of Ramsland
at SoFi Stadium
Responsibilities:
3D Modeling, Graphic Design,
Print Production
Creative Tools Used:
Sketch Up, Illustrator,
& Photoshop
Production Team:
BuzzHive Creative
Ramsland
AFTER
BEFORE
ABOUT PROJECT
FROM sketches TO smiles:
As a key contributor to the BuzzHive Creative team, I had a significant role in designing and developing Ramsland, the LA Rams' dedicated kid zone at SoFi Stadium.
My responsibilities ranged from crafting Rams-themed graphics and signage to creating detailed 3D models and overseeing the print production process.
The result? An immersive, family-friendly space that not only provides young fans with a safe and fun game-day experience but also adds a unique dimension to the LA Rams 2022 and 2023 home games.
ELEMENTS OF RAMSLAND
Ramsland is more than just a space; it's a family-friendly oasis designed to make game-day at SoFi Stadium unforgettable for fans of all ages. The experience includes visually engaging walls, a Rams-themed playhouse, and a football slide into a foam pit.
Role:
I was the driving force behind the design and execution of various elements in Ramsland. From the initial concept sketches to the final print and fabrication, I ensured that each component would be not only visually striking but also family-friendly and true to the Rams brand. Additionally, I crafted a meticulous 3D model to serve as a visual blueprint for the activation, ensuring every element was precisely represented before progressing to the fabrication phase.
Ramsland Wall Left
Ramsland Wall Right
Ramsland Playhouse
Ramsland Foam Pit Slide
CREATION
I developed a comprehensive 3D model as a visual blueprint for the Ramsland activation. This ensured that every component, from walls to play areas, was precisely represented before advancing to the fabrication phase.
PRINTED & FABRICATED
From Pixels to Play Areas. Below are the final fabrications of the Ramsland experience, a testament to meticulous design, planning, and execution.
